Ford Q2 2026 U.S. vehicle sales fall 10% on model phase-outs
Key takeaways
- Ford Q2 2026 U.S. vehicle sales fall 10% on model phase-outs Ford Q2 2026 U.S.
- The automaker said the drop reflected the phase-out of the Ford Escape and Lincoln Corsair as well as a 69% decline in daily rental sales, the company said.
- F-Series sales dropped 11% from last year, mainly because two fires at a key aluminum supplier in late 2025 limited the materials needed for the trucks.
Ford Q2 2026 U.S. vehicle sales fall 10% on model phase-outs Ford Q2 2026 U.S. vehicle sales fall 10% on model phase-outs · Quartz · Brandon Bell / Getty Images Colleen Cabili Thu, July 2, 2026 at 8:39 PM GMT+7 2 min read F Ford reported second-quarter U.S. vehicle sales of 549,200 units on Thursday, a 10% decline from a year earlier, as the planned discontinuation of two models and a collapse in rental fleet volumes weighed on the quarter.
The automaker said the drop reflected the phase-out of the Ford Escape and Lincoln Corsair as well as a 69% decline in daily rental sales, the company said. Stripping out those factors and assuming flat rental volumes, Ford estimated its second-quarter sales would have risen roughly 0.5%.
F-Series sales dropped 11% from last year, mainly because two fires at a key aluminum supplier in late 2025 limited the materials needed for the trucks. Production is recovering, and Ford expects stronger sales in the second half of 2026.