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World Cup fans in China and India face broadcast uncertainty
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World Cup fans in China and India face broadcast uncertainty

BBC Business · May 8, 2026, 4:10 AM · Also reported by 2 other sources

Key takeaways

  • It is unusual for TV rights deals to not be agreed for an event of this scale with just weeks to go before it is due to start.
  • Local media in both countries have said Fifa and broadcasters are still wrangling over the cost of showing the games.
  • Fifa told the the BBC that talks in China and India "are ongoing and must remain confidential at this stage", without commenting on the fees involved.

Osmond Chia Business reporter Nur Photo via Getty Images Millions of football fans in India and China face uncertainty over whether or not the World Cup will be shown in their countries as broadcasters have yet to reach deals with football's governing body, Fifa.

It is unusual for TV rights deals to not be agreed for an event of this scale with just weeks to go before it is due to start. Such agreements are typically settled months, if not years, before the opening ceremony.

Local media in both countries have said Fifa and broadcasters are still wrangling over the cost of showing the games.

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