business
The company that makes your TV is taking ads onchain. Arbitrum helped
Key takeaways
- Blockchain is no longer just a story of Wall Street banks and brokers leveraging the technology to optimize finance.
- LG told Fortune it has developed its own layer-2 blockchain network in collaboration with Arbitrum, a layer 2 protocol that enables low-cost, high-speed transactions on Ethereum.
- LG's move is part of a broader trend of corporations seeing operational potential in blockchain technology.
Arbitrum's ARB token has gained 5% in 24 hours. Blockchain is no longer just a story of Wall Street banks and brokers leveraging the technology to optimize finance. Now, corporates are embracing distributed ledger to streamline business operations.
LG Electronics, the South Korean consumer electronics giant spanning TVs, laptops, and home appliances, with annual global revenue of over $60 billion, is building a blockchain-based advertising network and has chosen Arbitrum to help build it out.
LG told Fortune it has developed its own layer-2 blockchain network in collaboration with Arbitrum, a layer 2 protocol that enables low-cost, high-speed transactions on Ethereum.
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