'Stop One Nation': Labor launches campaign to target ONP rise

The Labor Party has posted ads on social media asking for donations to help it campaign against One Nation. Link copiedShareShare articleFederal Labor is asking for donations to fight One Nation as the latest polling projections show the minor party continuing to surge in key electorates, including in Western Sydney. A social media ad from Labor asking supporters to help "stop One Nation". Advertisements running on social media are asking Labor supporters to chip in from $10 to $27 "to prevent One Nation from turning polling momentum into seats". The highest donation option from the ads is $1,500; otherwise, supporters can specify an amount. "One Nation is on the rise," according to one Labor ad. The latest research from RedBridge Group and Accent Research predicts One Nation would become the federal opposition if an election were held today, winning up to 59 seats. Election analyst Ben Raue says Labor's ads make it clear the party is concerned about One Nation's rise. (ABC News: Craig Hansen) Independent election analyst Ben Raue says the campaign shows Labor is worried about One Nation. "I think they are losing some votes and in some areas they could be vulnerable, even though most of One Nation's gains are probably coming from the Coalition," Mr Raue told 7.30. "I also think this just reflects what is good fundraising. Progressive voters are more likely to give money if they're going to be fighting One Nation than if they're doing something else." Labor did not respond to 7.30's request for comment. One Nation's David Farley, pictured left, celebrates with Pauline Hanson after winning the Farrer by-election. (AAP: Bianca de Marchi) Buoyed by its by-election victory in the regional New South Wales seat of Farrer, Barnaby Joyce says One Nation has its sights on the key battleground of Western Sydney. The region is home to 2.5 million people, a third of whom were born overseas, and includes outer suburbs and regional areas, including the Blue Mountains. In Lindsay, some residents told 7.30 they would be switching their vote to One Nation. Barnaby Joyce defected from the National Party to One Nation in December. (AAP: Bianca De Marchi) Retiree Gordon McVicar said he had voted Liberal since he was 18, but no more. "Immigration is terrible at the moment. We don't have enough housing for the people we got here." Former One Nation candidate Gina Ingrouille believes the Australian way of life is being eroded. (ABC News: Craig Hansen) Last year, former One Nation candidate Gina Ingrouille ran for the party in the federal seat of Reid, in Sydney's inner-west, polling 2 per cent of the primary vote. She says One Nation represents an opportunity for voters. "We've been let down by the other sides [of politics]," Ms Ingrouille told 7.30. She believes based on current polling, One Nation will do better in Western Sydney at the next federal election. In 2025 the party attracted up to 8 per cent of the primary vote across Western Sydney. Gina Ingrouille ran as a One Nation candidate in the federal seat of Reid. (Supplied) "There are too many people being brought in from overseas who don't share our values," she said. Ms Ingrouille said that in her view, the Australian way of life is being eroded. "My culture is a pair of shorts and a t-shirt and a singlet, a pair of thongs. My culture is going to a barbecue, my culture is going to the beach," she said. "I'm trying to say that a lot of people are very busy pushing their own culture from a minority group. Please don't forget about the Australian culture." Independent Dai Le said there'd be little support for One Nation in her seat of Fowler, which is the heart of Sydney's Vietnamese community. Independent MP for Fowler, Dai Le, says some migrants are anti-immigration. (ABC News: Craig Hansen) But she said there is anti-immigration sentiment among some migrants. "There's a perception that the newer arrivals have got more benefits than they had," she told 7.30. "The older migrants feel that migration has to be matched with infrastructure, investment and affordable housing. So if the government of the day does not match that, then of course people will feel angry and say, whose to blame?" One Nation appears to be adapting its political messaging. Azadeh Dastyari, director of the Centre for Western Sydney, says residents will not "change their votes because of grievance alone". (ABC News: Craig Hansen) Earlier this month Senator Hanson was quoted as saying that migrants supported One Nation because they "don't want this place to become like the place [they] left". Non-white and migrant candidates have previously run for One Nation in federal and state elections. But Azadeh Dastyari, director of the Centre for Western Sydney, told 7.30 the party would need to offer more than personal gripes to win over voters. "The people of Western Sydney are not just going to change their votes because of grievance alone," she said. Watch 7.30, Mondays

'Stop One Nation': Labor launches campaign to target ONP rise

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