computer-science
Apple brings streaming-style subscription bundles to the App Store
Key takeaways
- At its Worldwide Developers Conference, the i Phone maker announced an expansion to its App Bundles feature, which had typically allowed a developer with multiple apps to sell them in bundles.
- Now, Apple says developers will be able to team up with each other to offer users more for less.
- Bundles could similarly make sense for developers who have overlapping customer bases, but aren t direct competitors.
For the first time, Apple will allow developers to partner with one another to offer subscription bundles through the App Store that would give users access to multiple apps at a lower price than if they subscribed to each separately.
At its Worldwide Developers Conference, the i Phone maker announced an expansion to its App Bundles feature, which had typically allowed a developer with multiple apps to sell them in bundles.
Now, Apple says developers will be able to team up with each other to offer users more for less. Instead of only bundling apps within their own catalog, developers can partner with each other to create bundles of apps, which would cost less than if a user were to buy subscriptions to each app separately.
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