Pinterest launches an experimental AI shopping app called ‘Ask Pinterest’
Key takeaways
- It also introduced other AI initiatives, including Pinterest Model Context Protocol (MCP), designed for advertisers running campaigns on Pinterest s platform, and other AI ad tools.
- The news comes just ahead of the adtech industry s annual gathering at Cannes Lions, which is this year mainly focused on how AI can serve the needs of advertisers and marketers.
- The Ask Pinterest online application gives the company another way to utilize its Taste Graph its internal data mapping people to their interests and aesthetics.
Pinterest on Wednesday announced a new experimental app called Ask Pinterest that will allow the company to explore a more conversational approach to shopping and product discovery that could eventually find its way to the main Pinterest app. It also introduced other AI initiatives, including Pinterest Model Context Protocol (MCP), designed for advertisers running campaigns on Pinterest s platform, and other AI ad tools.
The news comes just ahead of the adtech industry s annual gathering at Cannes Lions, which is this year mainly focused on how AI can serve the needs of advertisers and marketers.
The Ask Pinterest online application gives the company another way to utilize its Taste Graph its internal data mapping people to their interests and aesthetics. It will initially be available in limited access, the company said.