Meta tests ‘Series’ for episodic Reels on Instagram and Facebook
Key takeaways
- Meta is testing a new Series feature for Reels that s designed to make it easier to keep up with serialized content on Instagram and Facebook, the company told Tech Crunch.
- Select creators will now be able to create a series using their Reels, both new and old.
- The launch of the new feature indicates that Meta is embracing longer-term viewing, rather than quick scrolling sessions, as is normally the case with short-form videos.
Meta is testing a new Series feature for Reels that s designed to make it easier to keep up with serialized content on Instagram and Facebook, the company told Tech Crunch.
Select creators will now be able to create a series using their Reels, both new and old. Each Reel will become an episode in a bigger story with a dedicated hub on their profile, mirroring an experience that s already available on Tik Tok.
The launch of the new feature indicates that Meta is embracing longer-term viewing, rather than quick scrolling sessions, as is normally the case with short-form videos. With organized series, the social media giant is looking to bring audiences back repeatedly and build stronger viewing habits. As for creators, the new feature offers a more organized way to release episodic videos, like tutorials and challenges.