TUI ends sponsorship of Channel 4's Married at First Sight
Key takeaways
- Tui told BBC News: "Following the broadcast of the Panorama programme and discussion with Channel 4, we have taken the decision to end our sponsorship of Married at First Sight".
- TV critic Scott Bryan on Thursday that although non-UK versions "do not have anything to do with these recent allegations, it shows how the reputation of MAFS brand itself is being affected by this news".
- The women featured in Panorama said the show did not do enough to protect them.
Why this matters: a developing story that could shape the day's news cycle.
Noor Nanji,Culture correspondentand Paul Glynn,Culture reporter BBCEurope's leading travel operator Tui has ended its sponsorship of three versions Married at First Sight Australia on Channel Four - the UK, Australia and US versions.
Tui told BBC News: "Following the broadcast of the Panorama programme and discussion with Channel 4, we have taken the decision to end our sponsorship of Married at First Sight".
Tui told BBC News it was "pausing" its sponsorship activity on Monday, after two women told the BBC they were raped during the filming of one of Channel 4's biggest shows, Married at First Sight UK, while a third described an allegation of a non-consensual sex act.