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Primark Names Keiron Birch Director of Womenswear Design, a New Role
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Primark Names Keiron Birch Director of Womenswear Design, a New Role Samantha Conti Wed, June 17, 2026 at 6:40 PM GMT+7 2 min read ANF LONDON – Primark has named Keiron Birch, who has previously worked with brands including Calvin Klein, Tommy Hilfiger and Abercrombie & Fitch, as director of womenswear design, a new position.
Birch, who has two decades of experience leading team strategies and collections from concept to creation, will sit at the helm of Primark’s fashion, footwear and accessories design teams, and be in charge of creative direction for all womenswear collections and products.
Hermès Arrives on London's New Bond Street With a Blaze of Color, and a Tribute to British Culture
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