business
Big tech is 'terrified' of AI agents wiping out ad revenue, says Billions Network CEO
Key takeaways
- As autonomous AI agents replace human-driven semantic search, the traditional system of monetizing user eyeballs breaks down completely, she added.
- "They are terrified—existentially threatened," McMullen said bluntly, describing the internal reaction of media and telecommunications conglomerates approaching her firm.
- They are not swayed by the visual decoration on the edges of the main body of information that they seek.
Evin McMullen, co-founder and CEO of Billions Network, told CoinDesk in an interview during the Proof of Talk conference in Paris that tech giants and global telcos are actively scrambling to deal with an impending collapse of their primary revenue engine: display advertising.
As autonomous AI agents replace human-driven semantic search, the traditional system of monetizing user eyeballs breaks down completely, she added.
"They are terrified—existentially threatened," McMullen said bluntly, describing the internal reaction of media and telecommunications conglomerates approaching her firm. "AI agents don't have eyes.
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