Investment and discovery in Tunisia

On the initiative of the Embassy of Tunisia in South Africa, under the leadership of HE Karima Bardaoui, a delegation of South African women took part in the ninth edition of the Financing Investment and Trade in Africa Conference 2026 (Fita), in Tunis from 28 to 30 April 2026. The strategic engagement underscores Tunisia’s growing role as a gateway for African trade and investment, while highlighting the importance of women’s leadership in shaping the continent’s economic future. The delegation included Wendy Mpendulo, the president of the Africa Progressive Women Chamber for Trade and Industry, accompanied by two businesswomen from the chamber. Their participation reflected a broader commitment to strengthening intra-African collaboration and empowering women entrepreneurs across value chains. A highlight of the conference was a dedicated workshop hosted by the chamber, where Mpendulo delivered a compelling address on “Women leadership and free initiative: Supporting women’s participation in African value chains.” Her presentation emphasised the importance of inclusivity in trade, advocating for increased access to markets, financing and leadership opportunities for women across the continent. Fita 2026, held under the theme “African Value Chains: Developing Strategic Levers for the Transformation of the Continent”, brought together more than 3 000 participants from more than 65 countries. Attendees included ministers, policymakers, business leaders, development institutions and private investors, creating a vibrant platform for dialogue and deal-making. The conference reinforced its reputation as a pan-African hub for investment. This year’s edition focussed on sectors critical to Africa’s transformation, including digital innovation, clean technologies, infrastructure development and financial services. Through panels and networking platforms such as the “Deal Room”, participants explored practical pathways to unlock the continent’s economic potential. Wendy Mpe