business
China cracks down on violence and misogyny in viral micro dramas
Key takeaways
- Provincial authorities are required to inspect the work of micro drama filmmakers as part of a two-month campaign to foster a "clean and healthy" industry, said China's National Radio and Television Administration.
- The campaign targets eight types of content, including soft pornography, "distorted views on marriage and relationships" and "ostentatious displays of wealth".
- Micro dramas, which are serialised, made-for-mobile clips, have exploded in popularity globally in recent years - but have also drawn criticism for their often sensationalist content.
Osmond Chia Business reporter VCG via Getty Images Micro dramas come in the form of serialised, made-for-mobile clips Chinese authorities have ordered a crackdown on materialistic, violent and sexualised content in locally made micro dramas.
Provincial authorities are required to inspect the work of micro drama filmmakers as part of a two-month campaign to foster a "clean and healthy" industry, said China's National Radio and Television Administration.
The campaign targets eight types of content, including soft pornography, "distorted views on marriage and relationships" and "ostentatious displays of wealth".
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