Amy Sullivan On How Bed Bath & Beyond Is Building A Home Retail Empire
Key takeaways
- Retail Amy Sullivan On How Bed Bath & Beyond Is Building A Home Retail Empire By Mark Faithfull,
- Forbes contributors publish independent expert analyses and insights.
- "Everything will have the hero brand of Bed Bath & Beyond," Sullivan, a retail veteran recently-appointed President, said speaking from Nashville.
Retail Amy Sullivan On How Bed Bath & Beyond Is Building A Home Retail Empire By Mark Faithfull,
Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate Follow Author Jun 09, 2026, 08:17am EDTThe first dual-branded Container store and Bed Bath & Beyond opened in Dallas.Bed Bath & Beyond Bed Bath & Beyond is staging a major comeback under President Amy Sullivan, transforming the hero brand into the centerpiece of a broader home ecosystem that spans retail, organization, design services, remodeling and home improvement.
And the strategy took its latest step forward last month with the opening of a new format Bed Bath & Beyond and Container Store location in Dallas, with a concept that Sullivan believes could redefine how consumers shop for their homes.