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adidas Touts Turnaround at AGM as Profit Jumps, World Cup Push Builds
Key takeaways
- Here are five stocks we like better.
- adidas’ turnaround accelerated in 2025, with operating profit jumping 54% to €2.056 billion and net income rising to €1.337 billion.
- Management is leaning into local market strategies and major sports moments, especially the 2026 World Cup. adidas is investing in regional product decisions, local sourcing in China, and U.S.
Here are five stocks we like better.
adidas’ turnaround accelerated in 2025, with operating profit jumping 54% to €2.056 billion and net income rising to €1.337 billion. Sales grew broadly across regions and channels as the company said the Yeezy business had been replaced.
Management is leaning into local market strategies and major sports moments, especially the 2026 World Cup. adidas is investing in regional product decisions, local sourcing in China, and U.S. sports partnerships while preparing a heavy marketing push around the tournament.
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