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We're exiting a troubled stock after a muted quarter, while considering better options

CNBC · Jul 1, 2026, 12:47 PM · Also reported by 3 other sources

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We're exiting a troubled stock after a muted quarter, while considering better options Published Wed, Jul 1 20268:47 AM EDTJeff Marks@jeffmarkscnbc Shortly after the opening bell, we will exit our position in Nike , selling 1,600 shares at roughly $41 each. Following Wednesday's trade, Jim Cramer's Charitable Trust will no longer own a position in NKE. We're moving on from Nike after another muted earnings report . While the quarter offered some signs that management's turnaround strategy is gaining traction, progress remains slow. We were encouraged to see management become more aggressive in tackling inventory and reducing markdowns to improve gross margins. In a positive sign, the company still thinks it's just two quarters away from the business inflecting, meaning a return to year-over-year sales and earnings growth. However, our concern is that when growth returns, the recovery may not be as sharp as we previously expected. We were wrong to think the company could fix the Greater China region in a timely manner, and we underappreciated the impact competition would have on Nike. The Investor Day scheduled for November could be upbeat and a potential catalyst if inventory is, in fact, clean ahead of the event. Selling now and realizing a 40% loss is a difficult pill to swallow. But we must ask ourselves whether it is worth it to tie up capital for another four to five months in a stock that may continue to be dead money. Our answer: We would rather make this money back somewhere else and deploy these funds into other stocks with cleaner growth stories. We plan to make a few buys later in the session with this cash. So stay tuned. (Jim Cramer's Charitable Trust is long NKE. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.More In Trade AlertsWe're selling some shares of a parabolic mover, more than tripling our moneyJeff MarksWe're booking a more than 100% profit in a cybersecurity stock at record highs Jeff MarksWe're adding to our position in a newly public stock that's still finding its footingJeff MarksRead MoreSubscribe to CNBC PROSubscribe to Investing ClubLicensing & ReprintsCNBC CouncilsJoin the CNBC PanelDigital ProductsNews ReleasesClosed CaptioningCorrectionsAbout CNBCInternshipsSite MapCareersHelpContactNews TipsGot a confidential news tip? We want to hear from you.

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