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Apple approves Poke as the first AI agent on its Messages for Business platform

TechCrunch AI · Jun 4, 2026, 7:20 PM · Also reported by 1 other source

Key takeaways

  • Poke, a startup that turns using AI agents into something as simple as sending a text message, has become the first AI agent approved to run on Apple s Messages for Business platform.
  • Today, Poke can help with common activities, like daily planning, managing your calendar, tracking your health and fitness, controlling your smart home, editing your photos, and more, all via text message.
  • Say hi to the new Poke! 🌴Now officially approved by Apple to text on Apple Messages.As the first and only AI agent.

Why this matters: a development in AI with implications for how people work, create, and decide.

Poke, a startup that turns using AI agents into something as simple as sending a text message, has become the first AI agent approved to run on Apple s Messages for Business platform. Previously limited to partnered businesses such as airlines, retailers, hotel chains, and others, Apple s platform offers a standardized interface for business messaging that supports with both automated chat systems and live agents. Until now, it had not been open to AI agents.

Launched in March, Poke is one of the first AI agents designed to be accessible to everyday users who don t have the technical skill set or inclination to work with command-line tools or more complex agentic systems, like OpenClaw. Today, Poke can help with common activities, like daily planning, managing your calendar, tracking your health and fitness, controlling your smart home, editing your photos, and more, all via text message. To date, it s relayed some 100 million messages, the company tells TechCrunch.

The AI service operates over SMS, Telegram, and, in some markets, WhatsApp. Now, Poke will be able to add iMessage to its supported platforms.

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