international
Starbucks Korea sacks CEO over controversial 'Tank Day' promotion
Key takeaways
- Kelly Ngand Jake Kwon,Seoul correspondent Getty Images.
- Launched on Monday, the anniversary of the Gwangju Uprising crackdown, the "Tank Day" coffee tumbler promotion sparked calls to boycott Starbucks Korea and prompted a harsh rebuke from President Lee Jae Myung.
- Many felt the "tank" motif referenced vehicles deployed by the military government in May 1980 to crush pro-democracy protesters.
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Kelly Ngand Jake Kwon,Seoul correspondent Getty Images. The campaign referred to a bloody crackdown on pro-democracy activists in 1980Starbucks Korea's chief executive has been sacked over a campaign perceived as referring to a bloody historical incident.
Launched on Monday, the anniversary of the Gwangju Uprising crackdown, the "Tank Day" coffee tumbler promotion sparked calls to boycott Starbucks Korea and prompted a harsh rebuke from President Lee Jae Myung.
Many felt the "tank" motif referenced vehicles deployed by the military government in May 1980 to crush pro-democracy protesters.
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