One of the World Cup's biggest sponsors is Big Oil
Key takeaways
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- As FIFA prepares to bring the largest-ever World Cup to Los Angeles and other parts of North America this summer, the global soccer organization is again promoting a commitment to environmental sustainability.
- Aramco, which is almost entirely owned by the government of Saudi Arabia, has secured the highest level of sponsorship along with Adidas, Coca-Cola, Hyundai and Kia, Lenovo, Qatar Airways and Visa.
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As FIFA prepares to bring the largest-ever World Cup to Los Angeles and other parts of North America this summer, the global soccer organization is again promoting a commitment to environmental sustainability. But some of its sponsorship agreements tell a different story — including a premiere deal with the largest oil and gas company in the world, Saudi Aramco.
FIFA and Aramco first announced their four-year global partnership agreement in late 2024, which means the fossil fuel giant’s logo is likely to be visible on the field, online and on TV during this year’s World Cup and the Women’s World Cup in 2027. Aramco, which is almost entirely owned by the government of Saudi Arabia, has secured the highest level of sponsorship along with Adidas, Coca-Cola, Hyundai and Kia, Lenovo, Qatar Airways and Visa.