computer-science
All my clients wanted a carousel, now it's an AI chatbot
Key takeaways
- The client pulls out their phone mid-meeting, navigates to a competitor's website, and holds the screen up like evidence.
- Every homepage had to have one, big, slow, full of stock photos that nobody asked for.
- Then the trend quietly died, as trends do.
It always starts the same way. The client pulls out their phone mid-meeting, navigates to a competitor's website, and holds the screen up like evidence. "You see? They have one of those." A little bubble. Bottom right corner. Blinking...
For years, that gesture was about carousels. Every homepage had to have one, big, slow, full of stock photos that nobody asked for. I built dozens of them. They spun. They faded. They slid. Visitors ignored them completely, scrolled past in half a second, and went looking for the phone number.
Then the trend quietly died, as trends do. Not because anyone decided carousels were bad. Just because something newer came along to copy.
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