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Victorian Premier Jacinta Allan decries sexist Melbourne billboard

ABC Australia · Jun 7, 2026, 11:04 PM · Also reported by 1 other source

Key takeaways

  • Jacinta Allan has called out political ads about her seen in the Melbourne CBD as sexist.
  • A mobile billboard has featured an image of Ms Allan along with the phrase 'Ditch the Witch' — the same derogatory phrase used in 2011 about Ms Gillard.
  • Ms Gillard and Mr Albanese have called on the sign's creators to take it down.

Why this matters: an international story with cross-border implications worth tracking.

Jacinta Allan has called out political ads about her seen in the Melbourne CBD as sexist.

Premier Jacinta Allan has been joined by Prime Minister Anthony Albanese and former Prime Minister Julia Gillard and other politicians in denouncing the language used to describe her on political signs seen in the Melbourne CBD.

A mobile billboard has featured an image of Ms Allan along with the phrase 'Ditch the Witch' — the same derogatory phrase used in 2011 about Ms Gillard.

Article preview — originally published by ABC Australia. Full story at the source.
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