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The World Cup of Ugh
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The World Cup of Ugh

The Atlantic · Jun 4, 2026, 8:42 PM

The World Cup is nearly here! But so far, at least, no one seems all that excited.It wasn’t supposed to be this way. The biggest sporting event in the world is on the verge of returning to the United States for the first time in more than 30 years. Starting next week, teams from 48 nations will play 104 matches in 16 cities across the U.S., Canada, and Mexico. Some of the most famous people on Earth will be playing, each recognizable by a single name: Messi, Mbappé, Ronaldo, Salah. After years of buildup, soccer lovers were convinced that Americans were finally—finally!—ready to fully embrace the sport played and watched by far more people than any other around the globe.Yet a tournament that should be hotly anticipated—providing a joyful backdrop to America’s 250th-birthday celebrations—is instead surrounded by angst and even dread. Ticket prices are astronomical, demand for them has slumped, and hotels are half booked. There is little buzz. The New York City area, which will be home to the World Cup Final next month, is far more focused on the Knicks. There is anxiety about fans traveling from the Democratic Republic of the Congo in light of the Ebola outbreak there. Some international visitors are barred by travel bans and others are nervous about making the trip. Fans are anxious about the potential for ICE raids outside stadiums or terror attacks targeting gatherings of supporters. Hopes for a strong showing for the U.S. team have mostly faded. President Trump has, to the shock of no one, inserted himself into the proceedings. Hanging over it all is the war in Iran, particularly because it was started by the guy to whom the tournament’s organizers recently awarded a peace prize. The United States’ relations with its co-host countries have grown strained—as have relations with just about every country that is slated to participate.Perhaps the situation can still be salvaged. Ahead of the last World Cup, four years ago, there was extraordinary consternation about

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