InMusic will acquire Native Instruments, putting it under the same umbrella as Akai
Key takeaways
- The music gear super-company in Music is purchasing Native Instruments.
- Native Instruments owns several popular digital brands like Plugin Alliance, i Zotope and Brainworx, all of which will now be run by inMusic.
- Someone had to buy Native Instruments and inMusic had already partnered up with the company to bring some of its plugins to Akai devices.
James Trew for Engadget. The music gear super-company in Music is purchasing Native Instruments. This is a big deal for a number of reasons. First and foremost, the acquisition puts Native Instruments under the same umbrella as long-time hardware and software rival Akai. The US-based in Music also owns Moog, M-Audio, Denon, Numark and several other high-profile brands.
Native Instruments owns several popular digital brands like Plugin Alliance, i Zotope and Brainworx, all of which will now be run by inMusic. The acquisition also puts an end to the Native Instruments bankruptcy saga, which had left its future uncertain. The company will continue on, which is encouraging for those tied to NI's ecosystem of products. This does, however, create a massive juggernaut in the industry.
The deal isn't exactly unsurprising. Someone had to buy Native Instruments and inMusic had already partnered up with the company to bring some of its plugins to Akai devices. The acquisition will likely lead to more NI software popping up on stuff like the Akai MPC XL. Native Instruments makes some of the most respected software in the industry, as synths like Reaktor and Massive are regularly used in music across multiple genres.