If Netflix’s Ad-Tier Audience Was A Country, It Would Rank Among The Largest On Earth
Key takeaways
- Media If Netflix’s Ad-Tier Audience Was A Country, It Would Rank Among The Largest On Earth By Andy Meek,
- Forbes contributors publish independent expert analyses and insights.
- “Ads,” Randolph insisted to me at the time, “are a distraction, never an additive thing.”
Media If Netflix’s Ad-Tier Audience Was A Country, It Would Rank Among The Largest On Earth By Andy Meek,
Forbes contributors publish independent expert analyses and insights. I report on media as well as its intersection with news and culture.Follow Author May 16, 2026, 11:15am EDTEmily Rudd as Nami, Inaki Godoy as Monkey D. Luffy, and Jacob Romero as Usopp in Season 2 of Netflix’s "One Piece."Netflix Two things still stand out to me from the last time I interviewed Netflix co-founder Marc Randolph several years ago. I remember, for one thing, that we talked about Netflix’s history and Randolph’s early days with the company — and also his insistence to me that the streaming giant would never get into the ads game. At that point, it still seemed like subscriptions would be Netflix’s primary revenue driver for years to come.
“Ads,” Randolph insisted to me at the time, “are a distraction, never an additive thing.”