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Cottage Cheese Shortages Are Driven by TikTok and ‘Protein-Maxxing’

NY Times · Jun 20, 2026, 9:00 AM · Also reported by 1 other source

TikTok and “protein-maxxing” are driving a cottage cheese squeeze that’s left some consumers desperate.

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Cottage Cheese Shortages Are Driven by TikTok and ‘Protein-Maxxing’

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