Meta Launches Its Own $299 Smart Glasses Ahead of Apple's Debut

Meta today unveiled its first smart glasses sold under its own brand rather than Ray-Ban or Oakley, undercutting its existing lineup on price as it works to expand its lead in the category before Apple enters the market. The new Adventurer and Fury models are priced at $299, $80 less than the second-generation Ray-Ban ‌Meta‌ Wayfarer that launched last year. A third model, the Starfire, was designed in collaboration with Kylie Jenner and costs $399. Essilor Luxottica, the parent company of Ray-Ban and Oakley, is manufacturing the glasses despite ‌Meta‌ designing them in-house and putting its own name on them, with EssilorLuxottica's logo appearing on the temple arms and packaging alongside ‌Meta‌'s. The Adventurer has a rectangular Wayfarer-like shape available in standard and large sizes, while the Fury shares that silhouette but is thicker. The Starfire takes a slimmer oval shape and includes a small gemstone on the right lens near the camera, a metal nose pad designed to resist makeup residue, and the option to set an AI-generated version of Jenner's voice for the assistant and onboarding prompts. The Starfire's case includes a handwritten note from Jenner and a built-in mirror. Across all three styles, ‌Meta‌ added a three-way adjustable nose pad, adjustable temple tips, and overextension hinges so the arms flare out slightly for wider head shapes. The companies are offering 26 color and lens combinations between the Adventurer and Fury alone, including tortoise, black, and green finishes, plus transition, polarized, and clear lens options, and the glasses support prescription lenses with a power range of -12 to +2.25. The new glasses carry over the same 12-megapixel camera, 3K video capture, five-microphone array, and eight-hour battery life as the existing Ray-Ban ‌Meta‌ Gen 2 glasses, with the included case adding about 40 hours of additional charge. ‌Meta‌ is also offering a separate &zwn