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Google’s Fitbit Air Gives Whoop Some Serious Competition
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Google’s Fitbit Air Gives Whoop Some Serious Competition

Bloomberg Tech · May 26, 2026, 1:00 PM · Also reported by 1 other source

The Fitbit Air, a new $100 screenless wearable from Alphabet Inc.’s Google, represents a major evolution in what consumers can expect from fitness trackers as tech companies race into an era of personalized health and artificial intelligence-powered wellness insights.

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