He designed a perfect logo for the New York Knicks 30+ years ago. They’re still using it today

A lot has changed for the New York Knicks since the team last made it to the NBA Finals in 1999. From the length of the players’ shorts to the more than $1 billion in renovations for their home at Madison Square Garden, the team has evolved with the times. One thing that’s basically the same, though, is their logo. Designed by Michael Doret and unveiled in 1992, the Knicks logo shows the team’s name written out in bold, blocky letters above a basketball and on top of an inverted triangle. Though the blue-and-orange color palette has since been tweaked and an all-caps “New York” was added in 1995, the form of the logo is the same today as it was then. Jalen Brunson of the New York Knicks dribbles the ball against Dennis Schroder of the Cleveland Cavaliers during the fourth quarter in Game Two of the NBA Eastern Conference finals at Madison Square Garden on May 21, 2026. [Photo: Pamela Smith/Getty Images] That’s something of a rarity in professional sports, where things like city and mascot changes, extended losing streaks, or just a desire for something new can prompt semiregular rebrands. Not for the Knicks, though. “I think that that logo and I think that the team itself has become so iconically New York,” Doret tells Fast Company. “I just love it.” Doret grew up in New York City near Coney Island and was inspired by its rich graphic environment. He would say New York is in his bones, “but it’s more like it’s in my brain,” he says. And though he’s since moved cross country to Los Angeles, he’ll still be rooting for the Knicks. The birth of an NYC icon To hear Doret tell it, the logo emerged to him like a sculptor taking his tools to a block of wood. “I have to sit down and just start playing with forms and shapes and colors and so on,” he says. “And every time I put a piece of tracing paper over another sketch, I’m whittling more into that wood un