business
How Starbucks plans to boost the afternoon business
Key takeaways
- New insight: The afternoon business has considerable runway for growth, analysts say.
- The company launched new energy drinks — more formally known as Refreshers — in April to get the ball rolling on turning the afternoon corner.
- In a new note on Wednesday that came after a recent meeting with Starbucks CEO Brian Niccol and investors, Bernstein analyst Danilo Gargiulo shared these insights:
How Starbucks plans to boost the afternoon business Brian Sozzi · Executive Editor Wed, June 3, 2026 at 8:24 PM GMT+7 3 min read SBUX Starbucks (SBUX) remains focused on finally cracking the code on the afternoon business.
New insight: The afternoon business has considerable runway for growth, analysts say. The midday and afternoon dayparts generate $11 billion in sales after 11:00 a.m., Starbucks said in an April blog post.
The company launched new energy drinks — more formally known as Refreshers — in April to get the ball rolling on turning the afternoon corner. But more is on tap.
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