Food Network’s Guy Fieri Joins NASCAR’s Legacy Motor Club As An Owner
Key takeaways
- Sports Money Food Network’s Guy Fieri Joins NASCAR’s Legacy Motor Club As An Owner By Bruce Martin,
- Forbes contributors publish independent expert analyses and insights.
- The primary owner is seven-time NASCAR Cup Series Champion Jimmie Johnson.
Sports Money Food Network’s Guy Fieri Joins NASCAR’s Legacy Motor Club As An Owner By Bruce Martin,
Forbes contributors publish independent expert analyses and insights. I have been chasing race cars since the first Michigan 500 in 1981.Follow Author Jun 26, 2026, 06:21pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Summary Celebrity chef Guy Fieri has joined NASCAR's Legacy Motor Club as a strategic ownership partner, bringing his "Flavortown" brand to the racing world. Fieri, known for his vibrant personality and authentic connection, aims to blend racing, food, and lifestyle cultures, creating a brand that engages fans "from the track to the table." Co-owner Jimmie Johnson emphasized Fieri's creativity and energy as vital for Legacy's evolution into a modern motorsports organization reaching beyond race day. Fieri's role will include creative strategy, fan engagement, and merchandise, promising unique collaborations. This partnership seeks to infuse NASCAR with Fieri's distinctive flair and broad appeal.
Guy Fieri has joined NASCAR's Legacy Motor Club as a strategic owner.Legacy Motor Club Photo“Flavortown” is coming to NASCAR as Food Network star and noted chef Guy Fieri is the latest ownership partner of Legacy Motor Club.