Ross Stores CEO doubles down on change that tests shopper loyalty
Key takeaways
- In response to this heightened momentum, the company’s CEO is planning to roll out a major in-store change that risks hindering this growth.
- The first few months of 2026 have been profitable for Ross, which also owns DD's Discounts.
- Its operating income also spiked by 32.6%, compared to the same quarter in 2025.
Ross Stores CEO doubles down on change that tests shopper loyalty Patricia Battle Mon, May 25, 2026 at 11:03 PM GMT+7 5 min read ROST Ross Stores has seen stronger consumer demand in recent months as more shoppers hunt for lower prices. In response to this heightened momentum, the company’s CEO is planning to roll out a major in-store change that risks hindering this growth.
The first few months of 2026 have been profitable for Ross, which also owns DD's Discounts. In the first quarter of this year, the company saw a 17% year-over-year increase in its comparable store sales, according to its latest earnings report.
Its operating income also spiked by 32.6%, compared to the same quarter in 2025. Foot traffic in its stores also ticked up. Overall customer visits in Ross locations rose by a whopping 18%, according to a recent Placer.ai report.