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Pricey NFL, NBA ownership stakes are pushing investors to smaller leagues and driving valuations higher

CNBC · Apr 30, 2026, 5:00 PM

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  • Last week, the National Women's Soccer League awarded a new expansion franchise — in Columbus, Ohio — to an ownership group led by Haslam Sports Group for a fee of $205 million.
  • This represents a $50 million jump from the $165 million that billionaire Arthur Blank reportedly paid for the league's Atlanta franchise in November.

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Last week, the National Women's Soccer League awarded a new expansion franchise — in Columbus, Ohio — to an ownership group led by Haslam Sports Group for a fee of $205 million.

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