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Novo Nordisk’s next obesity battlefront: Winning beyond America

CNBC · May 18, 2026, 5:00 AM · Also reported by 1 other source

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  • Novo Nordisk has told CNBC how it is preparing to go "all in" on launching its Wegovy pill outside the U.S, as the battle for dominance of the weight-loss market goes global.
  • "When we launch, we'll go all in," Novo's Executive Vice President for International Operations, Emil Kongshøj Larsen, told CNBC in an interview on Tuesday.

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Novo Nordisk has told CNBC how it is preparing to go "all in" on launching its Wegovy pill outside the U.S, as the battle for dominance of the weight-loss market goes global.

"When we launch, we'll go all in," Novo's Executive Vice President for International Operations, Emil Kongshøj Larsen, told CNBC in an interview on Tuesday. "It's a major opportunity."

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