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Why The World Cup’s Hydration Breaks Are The Ad Inventory Soccer Never Had

Forbes · Jun 24, 2026, 2:21 PM · Also reported by 3 other sources

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet is the one Telemundo is quietly making instead.

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Why The World Cup’s Hydration Breaks Are The Ad Inventory Soccer Never Had

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