How to showcase your expertise as a strategist, coach, or consultant
As a freelance writer, I have it easy. When someone asks for samples of my work, I can send them a link. My skills are right there on the page, with my name on it. But a lot of the solopreneurs in my network don’t have the same experience. Take a marketing strategist, for example. They put a lot of thought into a detailed quarterly plan for an existing client, but there’s no way to share that work with a prospective client. The challenge for consultants, strategists, coaches, and other service providers is that the work sits inside someone else’s business. It might be protected by a nondisclosure agreement, or it shows up as an outcome rather than an output. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-1.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-mobile-1.png","eyebrow":"","headline":"\u003Cstrong\u003ESubscribe to \u003Cem\u003EWork Better\u003C\/em\u003E\u003C\/strong\u003E","dek":"Thoughts on the future of work, career pivots, and why work shouldn\u0027t suck, by Anna Burgess Yang. To learn more, visit \u003Ca href=\u0022https:\/\/www.workbetter.media\/\u0022\u003Eworkbetter.media\u003C\/a\u003E.","subhed":"","description":"","ctaText":"SIGN UP","ctaUrl":"https:\/\/www.workbetter.media","theme":{"bg":"#f5f5f5","text":"#000000","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#000000","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91457605,"imageMobileId":91457608,"shareable":false,"slug":"","wpCssClasses":""}} If that’s the case for you, you can still build trust and demonstrate results, even when you can’t point to a finished product on a portfolio page. It just takes a different approach to showcasing your expertise. Build visibility through content Creating content about your area of expertise makes your thinking tangible even when your work isn’