Hasbro AI Studio Unveils Interactive AI Versions Of Iconic Characters
Key takeaways
- Retail Hasbro AI Studio Unveils Interactive AI Versions Of Iconic Characters By Joan Verdon,
- Hasbro’s proactive approach to AI could signal the beginning of a new era in character licensing, and create a lucrative revenue stream for the giant toy and entertainment company.
- Hasbro executives preface discussions about the AI studio with some important caveats.
Retail Hasbro AI Studio Unveils Interactive AI Versions Of Iconic Characters By Joan Verdon,
Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey.Follow Author Jun 03, 2026, 04:31pm EDTJun 03, 2026, 04:39pm EDTAI-powered versions of twelve iconic Hasbro characters, including Mr. Potato Head, Megatron, and G.I. Joe villian Cobra Commander are now available for licensing from Hasbor's new AI Studio, Sixth Wall.(Photo by Mario Ruiz/Getty Images)Getty ImagesToymaker Hasbro today unveiled a project it has been working on in stealth mode for the past year - an AI studio tasked with giving iconic Hasbro properties like Mr. Potato Head interactive, AI-powered personas.
Hasbro’s proactive approach to AI could signal the beginning of a new era in character licensing, and create a lucrative revenue stream for the giant toy and entertainment company.