Sportradar (SRAD) Uses Kalshi Deal to Push Its Data Business Beyond Traditional Sportsbooks
Key takeaways
- The company’s freshest catalyst came on June 8, when it announced a multi-year global agreement with Kalshi, positioning Sportradar as an official data and solutions provider for the prediction-market platform.
- The agreement is important because prediction markets are becoming an adjacent growth lane to traditional sports betting.
- Instead of competing directly as a sportsbook, Sportradar is selling the data, odds, integrity, and engagement layer that betting and prediction-market platforms need to operate at scale.
Sportradar (SRAD) Uses Kalshi Deal to Push Its Data Business Beyond Traditional Sportsbooks Habib Ur Rehman Tue, June 16, 2026 at 10:31 PM GMT+7 2 min read SRAD Sportradar Group AG (NASDAQ:SRAD) is one of the best e-gaming and sports betting stocks to buy now. The company’s freshest catalyst came on June 8, when it announced a multi-year global agreement with Kalshi, positioning Sportradar as an official data and solutions provider for the prediction-market platform.
The agreement is important because prediction markets are becoming an adjacent growth lane to traditional sports betting. Under the deal, Sportradar will provide Kalshi with premium sports content and services across major properties, including MLB, NHL, MLS, and UFC. The company will also supply official sports data, live odds, real-time fan engagement tools, customer acquisition solutions, and integrity services, including its UFDS AI system and Sportradar Integrity Exchange.
That gives SRAD a clean infrastructure angle. Instead of competing directly as a sportsbook, Sportradar is selling the data, odds, integrity, and engagement layer that betting and prediction-market platforms need to operate at scale. The story also extends beyond Kalshi. On June 4, Sportradar renewed its Wimbledon data and audiovisual betting rights agreement, continuing its exclusive global distribution of official Wimbledon data and AV betting rights beyond 2026.