sports
'Concerning' number of young people exposed to ads for 'life-threatening' substances
Key takeaways
- Many of the social media ads shown to young fitness enthusiasts claim that potentially harmful or even fatal substances are "legal", "approved" or "doctor-endorsed"
- A "concerning" number of young people are being exposed to social media adverts for "life-threatening" performance-enhancing substances on a regular basis, says UK Anti-Doping (Ukad).
- A third of the young people who said they had bought SARMs did so after seeing them promoted online.
Why this matters: a sports story that could shift standings, legacies, or fan conversations.
Many of the social media ads shown to young fitness enthusiasts claim that potentially harmful or even fatal substances are "legal", "approved" or "doctor-endorsed"
A "concerning" number of young people are being exposed to social media adverts for "life-threatening" performance-enhancing substances on a regular basis, says UK Anti-Doping (Ukad).
Of 1,034 survey respondents aged 16-25, 29% told UKAD they saw ads for selective androgen receptor modulators (SARMs) on platforms like Instagram and TikTok at least once per week, while a further 5% said they saw ads every day.
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