business
Nomad Foods invests in potato-waffle production
Key takeaways
- The Birds Eye brand owner has spent £2.2m ($3m) on a new production line at its site in Lowestoft in eastern England.
- "As consumers navigate ongoing cost-of-living pressures, we are seeing sustained demand for trusted, great-value, tasty frozen favourites that can be used across a variety of meals.
- The facility, which supplies customers in the UK and Ireland, means the factory can produce 18,250 tonnes, or around 45 million potato waffles, a year.
Nomad Foods invests in potato-waffle production Just Food · Chatham172/Shutterstock.com Shivam Mishra Wed, June 3, 2026 at 12:41 AM GMT+7 1 min read NOMD Nomad Foods has invested in potato-waffle production in the UK amid demand for "great-value" frozen products.
The Birds Eye brand owner has spent £2.2m ($3m) on a new production line at its site in Lowestoft in eastern England.
"As consumers navigate ongoing cost-of-living pressures, we are seeing sustained demand for trusted, great-value, tasty frozen favourites that can be used across a variety of meals. This investment ensures we can continue to meet that demand whilst supporting good food choices for families," Nomad chief supply officer Eduardo Bachiega said.
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