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Apple plans ‘aggressive pricing’ for iPhone 18 Pro models, per report

9to5Mac · May 1, 2026, 3:51 PM · Also reported by 4 other sources

Rising memory costs have led to price increases on many Android smartphones, but in a new report, analyst Jeff Pu predicts that Apple will use “aggressive pricing” for this fall’s iPhone 18 Pro and Pro Max. more…

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Apple plans ‘aggressive pricing’ for iPhone 18 Pro models, per report

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