computer-science
Spotify will reserve tickets for top fans of an artists in a bid to drum up engagement
Key takeaways
- If you are a top fan of an artist, Spotify will give you a chance to book a ticket to their next show.
- Spotify didn t give an exact criterion to be a real fan, but said it will use signals like streams, shares, and other activity.
- There will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer.
If you are a top fan of an artist, Spotify will give you a chance to book a ticket to their next show. This is the audio platform s new bid to keep its users engaged and stream more to become eligible to be a top fan.
Spotify didn t give an exact criterion to be a real fan, but said it will use signals like streams, shares, and other activity. However, it mentioned that the platform will monitor activity to ensure that users don t game these stats using bots or AI agents.
There will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer. And by only inviting validated fans, we will help ensure more tickets will go straight to fans instead of scalpers, Spotify said in a blog post.
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