Boll & Branch Expands Store Network To Blanket The Country In Luxury Sleep
Key takeaways
- Retail Boll & Branch Expands Store Network To Blanket The Country In Luxury Sleep By Pamela N.
- Chestnut Hill, MA store interior Courtesy of Boll & Branch.
- As so many brands that got their start in e-commerce have discovered, there’s a ceiling to how far you can scale online—and the cost of acquiring new customers has soared since the early days.
Retail Boll & Branch Expands Store Network To Blanket The Country In Luxury Sleep By Pamela N. Danziger,
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market.Follow Author May 21, 2026, 12:45pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Summary Luxury home textiles brand Boll & Branch is rapidly expanding its physical retail footprint, opening new stores in key locations like Skokie, IL, and Chestnut Hill, MA, with plans for 20 by year-end. This move addresses the limitations of online-only growth and high customer acquisition costs, especially for high-touch luxury items. Backed by L Catterton's $100 million investment and luxury expertise, the company projects significant growth, from $200 million in 2023 to $250 million by 2025. In-store experiences, like the "Fabric Bar" and free design consultations, drive customers to spend four to five times more than online shoppers. Boll & Branch also successfully expanded into bath products, which are quickly rivaling its bedding business. The brand's focus on organic, ethically-sourced materials and exceptional service taps into the booming wellness market, particularly the unmet needs in sleep.
Boll & Branch. Chestnut Hill, MA store interior Courtesy of Boll & Branch. Photo credit: Heidi Kirn PhotographyBoll & Branch, the luxury home textiles company founded in 2014 to sell organic, Fair-Trade certified cotton sheets online, isn’t sleeping on its opportunities. It just opened stores in Skokie, IL, outside Chicago, and another in Chestnut Hill, MA, in Boston, with three more coming this summer in Troy, MI; Ardmore, PA; and Brookfield, WI. By year-end, its fleet will extend to 20 stores in prime shopping locations coast-to-coast, plus being carried by luxury retail partners Bloomingdale’s and Nordstrom.