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Is hojicha the next matcha? The Japanese tea creeping onto menus
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Is hojicha the next matcha? The Japanese tea creeping onto menus

BBC News · May 8, 2026, 11:01 PM

Key takeaways

  • Grace Dean BBCAna likes matcha but she also drinks alternatives like hojicha Browsing through the menu in a London cafe, Ana Costa wasn't sure what drink she was in the mood for.
  • A Japanese drink made from green tea, hojicha is dry-roasted at high temperatures to produce a distinctive aroma and nutty flavour.
  • Hojicha tea has always been on the menu, in its traditional form, at chef Shuko Oda's Koya restaurant in London.

Why this matters: a developing story that could shape the day's news cycle.

Grace Dean BBCAna likes matcha but she also drinks alternatives like hojicha Browsing through the menu in a London cafe, Ana Costa wasn't sure what drink she was in the mood for. She didn't fancy a coffee and was considering a matcha latte, when hojicha caught her eye.

A Japanese drink made from green tea, hojicha is dry-roasted at high temperatures to produce a distinctive aroma and nutty flavour. It's less bitter than green tea, with a low caffeine content - and it's creeping onto café menus.

Hojicha tea has always been on the menu, in its traditional form, at chef Shuko Oda's Koya restaurant in London.

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