Inside Amazon’s vision for AI, robotics and jobs in Europe
Key takeaways
- Debates around automation often focus on jobs that could disappear.
- For Amazon, investing more than €60 billion in Europe and supporting more than 1.5 million jobs across the continent in 2025, the debate is not an abstract one.
- “We think of people and technology as two very interconnected things,” Mariangela Marseglia, Vice President of European Stores for Amazon, told Euronews.
Why this matters: an international story with cross-border implications worth tracking.
This content is produced by commercial departments and does not involve Euronews editorial staff or news journalists. The funding partner has control of the topics, content and final approval in collaboration with Euronews’ commercial production department. Inside Amazon’s vision for AI, robotics and jobs in Europe © - Copyright Amazon Updated: 18/06/2026 GMT+2 - 10:49 Share Add Euronews on Google Share Facebook Twitter Flipboard Send Reddit Linkedin Messenger Telegram VK Bluesky Threads Whatsapp Copy/paste the article video embed link below: Copied Amazon’s strategy for automation and workforce development could offer useful lessons for employers and policymakers navigating Europe’s next phase of industrial transformation.
At Delivering the Future in London, Amazon unveiled new robotics systems, AI-powered tools and workforce initiatives, underlining the scale of its ambitions in Europe by announcing plans to invest more than €10 billion in its European fulfilment network and create 25,000 jobs across the region over the coming years.
In conversation with Euronews, Amazon executives described Europe not only as a testing ground for emerging technologies, but as a proving ground for new approaches to workforce transition – one that could help inform wider conversations about Europe’s economic competitiveness and the future of work.