Saudi wealth fund unveiled as official tournament supporter of 2026 World Cup
Key takeaways
- Add ARY News on Google AAResize Saudia Arabia’s Public Investment Fund (PIF) on Thursday signed a partnership with FIFA to become an official tournament supporter in North America and Asia of the upcoming World Cup.
- As an official tournament supporter, having signed for an undisclosed fee, PIF is among the third category of FIFA partners, at a regional level.
- The top level of sponsors includes the likes of Adidas, Coca-Cola and Visa, but also, since 2024, Saudi oil giant Aramco.
Why this matters: local context for readers following news across Pakistan and the region.
Add ARY News on Google AAResize Saudia Arabia’s Public Investment Fund (PIF) on Thursday signed a partnership with FIFA to become an official tournament supporter in North America and Asia of the upcoming World Cup.
The PIF partnership incorporates the fund’s different companies, “the Savvy Games Group, Saudi Arabia’s national and global champion for games and esports, and Qiddiya City, Saudi Arabia’s future capital of entertainment, sport and culture”.
Throughout the June 11-July 19 tournament, “PIF and its companies will deliver unforgettable experiences and drive innovative fan engagement initiatives to connect with the football community on the world’s biggest stage”, the fund said in a statement.