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Apple shares slide after big Siri AI reveal

CNBC · Jun 9, 2026, 3:26 PM · Also reported by 4 other sources

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  • Apple shares fell 3% on Tuesday, a day after the company revealed new artificial intelligence software at its annual Worldwide Developers Conference.
  • Apple announced new frameworks that will allow app developers to tap into Apple's AI on i Phones and Macs, called Apple Intelligence, as well as a new version of Siri called Siri AI that's based on large language models.

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Apple shares fell 3% on Tuesday, a day after the company revealed new artificial intelligence software at its annual Worldwide Developers Conference.

Apple announced new frameworks that will allow app developers to tap into Apple's AI on i Phones and Macs, called Apple Intelligence, as well as a new version of Siri called Siri AI that's based on large language models. Apple also revealed that it is using a cloud model "comparable" to so-called frontier models with help from Google and Nvidia.

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