Plant-based sales: Germany thrives as UK, Netherlands fall back
Key takeaways
- Sales in four of Europe s largest markets for plant-based food - Germany, Italy and France and Spain - grew by value and volume in 2025, according to think tank The Good Food Institute.
- Analysing data from market researchers Circana, the GFI said sales declined by both metrics in the UK and the Netherlands.
- The dataset covered as many as six plant-based food segments: meat, seafood, milk, cheese, yoghurt and cream.
Plant-based sales: Germany thrives as UK, Netherlands fall back https://www.shutterstock.com/image-photo/essex-uk-april-14-2025-plantbased-2624961633?tracking Id=efe2df8c-dc08-489f-8043-f22d293909c1&list Id=search Results · Just Drinks · Nigel J. Harris/Shutterstock.com Shivam Mishra Tue, June 9, 2026 at 7:19 PM GMT+7 3 min read There were contrasting fortunes in the plant-based category across its major markets in Europe last year, with sales up in countries including Germany but down in the UK and the Netherlands.
Sales in four of Europe s largest markets for plant-based food - Germany, Italy and France and Spain - grew by value and volume in 2025, according to think tank The Good Food Institute.
Analysing data from market researchers Circana, the GFI said sales declined by both metrics in the UK and the Netherlands.