Toyota Launching a Factory for Racing Go-Karts to Inspire Young Drivers
Key takeaways
- The plant will produce affordable built-to-order karts, with the automaker targeting costs below $2500 per kart.
- Toyota Toyota will build a GR-branded racing-kart factory that will open by this fall, the automaker announced on Friday, according to Nikkei Asia.
- The karts will be branded GR and carry Toyota's Gazoo Racing logo on them.
Why this matters: an automotive development that could shape industry direction or buying decisions.
The plant will produce affordable built-to-order karts, with the automaker targeting costs below $2500 per kart.
Toyota Toyota will build a GR-branded racing-kart factory that will open by this fall, the automaker announced on Friday, according to Nikkei Asia. The karts are expected to cost between $2180 and $2400, and Toyota is apparently open to selling them in international markets. The automaker hopes that the affordable karts will help expand the brand's fan base by introducing more children to racing. If you're a fan of racing, particularly of the open-wheel or sports car formats, you're probably aware that go-karts are generally considered the entry point to motorsports. The folks over at Toyota are well aware of that little tidbit, which is part of why the automaker announced on Friday that it will open a racing-kart factory, according to Nikkei Asia.
The karts will be branded GR and carry Toyota's Gazoo Racing logo on them. According to Nikkei, the carts will be sold at various kart tracks as well as at dedicated GR car dealerships.