Apple raises iPad and MacBook prices, blaming cost of chips amid AI boom
Key takeaways
- Apple products on display at an Appke store in Manhattan.
- Prefer the Guardian on GoogleApple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry’s datacenter buildout.
- The move does not affect Apple’s cash cow, the iPhone.
Why this matters: a developing story that could shape the day's news cycle.
Apple products on display at an Appke store in Manhattan. Prices of a Mac Book Air with 512 gigabytes went up $200. Photograph: Spencer Platt/Getty Images View image in fullscreen Apple products on display at an Appke store in Manhattan. Prices of a Mac Book Air with 512 gigabytes went up $200. Photograph: Spencer Platt/Getty Images Apple Apple raises i Pad and Mac Book prices, blaming cost of chips amid AI boom Company says it cannot shield customers from memory and storage chip costs – and i Phone hikes could be next
Prefer the Guardian on GoogleApple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry’s datacenter buildout.
The move does not affect Apple’s cash cow, the iPhone. But it would take starting price of the Neo, its lowest priced laptop, from $599 to $699 mere months after launch.