Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
Key takeaways
- Getting cited by AI is easier than earning consumers trust, according to a new report from Word Press VIP, the Automattic-owned company that offers an enterprise version of the Word Press publishing platform.
- Per the report, 60% of consumers in the U.S. say that brands that use AI in their messaging are a turnoff, and 86% don t fully trust AI and still want to explore original sources.
- Nearly three in four respondents said the internet feels less human than it did 10 years ago.
Why this matters: a development in AI with implications for how people work, create, and decide.
Getting cited by AI is easier than earning consumers trust, according to a new report from Word Press VIP, the Automattic-owned company that offers an enterprise version of the Word Press publishing platform. As brands race to have their links appear in AI search results, consumers have grown more skeptical about whether they can actually trust the answers they re getting.
Per the report, 60% of consumers in the U.S. say that brands that use AI in their messaging are a turnoff, and 86% don t fully trust AI and still want to explore original sources. Notably, 42% of consumers said that AI-generated answers without clear attribution are trusted less than airline fees, confusing privacy policies, and medical bills.
Nearly three in four respondents said the internet feels less human than it did 10 years ago.