Golfzon Growth Includes Game-Changing Indoor Venue Set For U.S. Debut
Key takeaways
- Sports Money Golfzon Growth Includes Game-Changing Indoor Venue Set For U.S.
- Forbes contributors publish independent expert analyses and insights.
- Those attitudes have changed dramatically since the early 2010s.
Sports Money Golfzon Growth Includes Game-Changing Indoor Venue Set For U.S. Debut By Erik Matuszewski,
Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinations Follow Author May 09, 2026, 06:00am EDTThe Golfzon booth at the PGA Show in Orlando.Golfzon Golfzon has more than 6,500 commercial indoor golf simulator locations in South Korea, where the company owns about three-quarters of a massive market for the off-course game. But Sean Pyun recalls a time when South Koreans weren’t as enamored with indoor golf, describing some early-on perceptions of simulators or screen golf as a “gimmicky video game.”
Those attitudes have changed dramatically since the early 2010s. Indoor golf today is positioned as a hugely popular and mainstream entertainment option in South Korea, where twice as many rounds are played at Golfzon locations than at traditional, green-grass golf courses. And Pyun, the CEO of Golfzon in North America, says the U.S. golf simulator market is currently reminiscent of what South Korea was like just over a decade ago – ripe with opportunity.